Nezumi Watches

Nezumi Studios Watches is the latest evolution of the lifestyle brand established in 2011 by Stockholm-based designer, vintage Porsche enthusiast and watch collector David Campo. The Nezumi watch collection, which launched in 2014, combines an uncompromising attention to detail, authentic utility and genuine passion
for heritage. While paying tribute to iconic vintage pieces the watches in the collection are by no means mere replicas and feature color combinations and impressive design details totally specific to Nezumi.

Produced using premium components such as highly precise Japanese movements by Seiko, double-domed sapphire crystals, Swiss Luminova, Swedish and Italian vegetable tanned leather for straps, and hard-wearing, beautifully finished stainless steel cases, these are future collectables that you can wear and enjoy every day. Even the packaging, reminiscent of vintage Heuer boxes but with a distinct graphic treatment, is gorgeously detailed and constructed. Best of all, the prices are eminently affordable.
All the more surprising considering that the watches are designed down to the smallest components and details by Campo in Sweden and manufactured from the ground up without using any off-the-shelf catalog parts. It’s a long and costly process but ensures that each design is utterly unique. The influences of all Campo’ passions, from selvedge denim to classic Porsche 911's, can be seen in each piece, and they have quickly built a cult following in keeping with Nezumi’s motto “Creating Bonds”, with many devotees buying more than one watch.

Even if you’ve never heard of panda dials, twisted lugs and Nina Rindt,
you can appreciate the impeccable design of these exceptionally well- designed watches. Worn & Wound calls the watches in the collection “vintage-inspired beauty that doesn’t feel derivative,” with “classic vibes and a touch of rock & roll,” while AIROWS simply notes they are “too cool for words.” We like to think Paul Newman would have loved these watches as much as the ones he’s famous for wearing, and like the late, great actor Nezumi donates a portion of their profits to worthy charities.

The very first watch in our collection, the Voiture (French for "car") has overtones of classic and exotic dial chronos like the Rolex Daytona, Universal Genève Compax and Tudor “Monte-Carlo” from the '60s and
‘70s – all increasingly impossible to afford – yet is refreshingly distinctive. In addition to the tachymeter on the bezel it features contrasting 24-hour, active second and 60-minute counter sub-dials and comes presented on a stunning vegetable tanned leather rally strap. “Downright gorgeous on the wrist... It gets across the vintage cool that is quickly becoming less obtainable from actual vintage.” – Zach Weiss / Worn & Wound.

This stylish two-register racing chronograph is named after a legendary hotel in Monaco on the Grand Prix circuit called the Loews
in the 1970s near the famous hairpin turn. “I’ve always been a big fan of that era and lifestyle and especially drivers like Jackie Stewart, Ronnie Peterson and Emerson Fittipaldi among other legends,” Campo Cárdenes notes.
“So I wanted a name that connected the watch to that. It’s a classic racing chronograph, but a bit dressier than most because the tachymeter is on the dial instead of the bezel. It's a watch of its own, but with a clear sense about where it’s coming from.” Sized at 40mm it’s presented on a hand- stitched vegetable tanned leather strap.

The latest addition to the Nezumi collection is a vintage style mil-spec aviation chronograph, inspired by the iconic Porsche Design watch ref.7176 from the 1970s and the air force issue Lemania “Viggen”. It incorporates a unidirectional rotating bezel with three sub-dials – 24-hour, active seconds and 60-minute counter – a double domed genuine sapphire crystal with anti- reflective coating on the inside, and a machined caseback. Waterproof to 50 meters (5 ATM), it comes presented on a hard-wearing nylon NATO strap.